In-Market Intent Audiences — Activated While Demand Is Hot
We help performance teams reach buyers and accounts currently researching—then activate those audiences across ads, email, and outbound using your existing stack.
Built for Paid + Outbound Activation
Recency-Driven Audiences (2–10 Day Window)
Platform-Agnostic — No DSP Lock-In
Proof You Can Verify — Before You Spend a Dollar
Instead of vague claims, we show you exactly how the intent layer will plug into your stack — audience themes, channel strategy, and a rollout plan built around your funnel.
What You'll Get (Activation Blueprint)
- Recommended channels (Meta / Google / LinkedIn / multi)
- 5–10 intent audience themes tailored to your niche + geo
- Messaging angles that match in-market behavior
- 30-day rollout plan + optimization cadence
- Tracking checklist (events, UTMs, attribution)
Delivered after a short strategy call.
How It Works (Plain English)
- Identify in-market intent signals (2–10 day window)
- Build audience segments by intent level
- Activate across your existing platforms (no DSP lock-in)
- Refresh audiences on a recurring cadence to prevent decay
Built for performance marketers and B2B teams.
2-10 Days - Intent Recency Window
Multi-Channel - Meta, Google, LinkedIn + More
B2B & B2C Consumer + Account-Based Targeting
Use Your Existing Stack
The Problem
Your Targeting Is Too Late — Or Too Broad
Most ad budgets hemorrhage spend on audiences that will never convert. Interest-based targeting is too generic. Lookalikes are lagging indicators built on stale behavior. And most "intent" data you're buying is weeks or months old by the time it reaches you.
What You're Doing Now
Interest-based audiences — too generic, no real purchase signal
Lookalike audiences — lagging indicators, optimizing against old data
"Intent" data — weeks or months stale before activation
What You Actually Need
Reach people while they are actively searching — in the last 2 to 10 days — before they've bought from a competitor, lost interest, or moved on. Timing is the variable that separates efficient campaigns from expensive ones.
The average purchase decision window is narrow. Miss it, and your entire ad budget goes to waste on an audience that has already moved on.
The Solution
Introducing: Craftsman AI Intent Data Cloud
We capture live, in-market, high-intent audience data by monitoring massive behavioral signals and URLs every single week — identifying buyers actively searching for products and services within the last 2–10 days. This is a real-time data layer you activate inside your existing ad and sales stack.
Real-Time Buyer Intent
Not historical. Not predicted. Live in-market signals updated every week so you're always targeting buyers in their active window.
B2C and B2B Audience Creation
Build virtually any audience imaginable — consumer or business — matched to your exact offer, vertical, and geography.
Plug Into Your Existing Stack
Craftsman AI is a data layer, not a DSP. Use it with Meta, Google, LinkedIn, programmatic, or any outbound channel you already run.
This is NOT a DSP (we don't buy ad inventory). This is NOT predictive modeling (we don't estimate based on history). This is live, observed buyer intent — matched to real identities — refreshed every 2–10 days.
Products
Four Modules. One Unified Data Advantage.
Craftsman AI is built from four powerful, interconnected modules. Use them individually or as a complete stack — each one designed to give you a precision edge at every stage of audience building and activation.
Intent Audiences
Build intent audiences tailored to your offer, geo, and funnel stage — refreshed every 2–10 days using live in-market behavioral signals. B2C and B2B.
Visitor ID
Identify and capture full profiles of your website visitors for precision remarketing and reactivation across every channel you run.
Data Enrichment
Enrich your CRM, lead lists, or audience data with 280M+ consumer and 32M+ business profiles — match virtually any data point you need.
Activation Support
We train your team to run it — or manage data and activation for you entirely. 20+ years of marketing expertise behind every deployment.
How It Works
Identify → Enrich → Activate
Without Changing Platforms
Identify
Identify high-intent visitors and accounts interacting with your site — and in-market buyers actively researching your category right now.
Enrich
Enrich leads and lists into complete, actionable profiles using 280M+ consumer and 32M+ business records.
Activate
Activate audiences across paid, lifecycle, and outbound — using the platforms and channels you already run.
Activate Anywhere
Your Audience, Everywhere
Deploy audiences into the channels you already run — paid social, search, CTV, email, direct mail, and outbound. No DSP migration required.
Meta Prospecting
Reach in-market buyers on Facebook & Instagram
Google Capture
Serve ads to active searchers at peak intent
LinkedIn ABM
Target decision-makers at accounts showing buying signals
Email Reactivation
Re-engage known contacts with intent-timed sequences
Trust & Compliance
Privacy & Use Standards
We support privacy-conscious activation practices and can align workflows to your compliance requirements. We also maintain acceptable-use standards for regulated and restricted categories.
Privacy-Conscious Activation
Data practices designed to support compliant audience targeting workflows
Acceptable Use Standards
Restricted and regulated categories are reviewed and governed by our use policy
Compliance Alignment
We work with your team to ensure activation fits your legal and platform requirements
How It Works
Three Steps from Signal to Activated Audience
Craftsman AI turns the raw noise of online behavior into precise, ready-to-run audience segments — in days, not months. Here's how the engine works from detection to deployment.
Most advertisers are reacting to buyer intent that's already cold. Craftsman AI compresses the detection-to-activation timeline to days — so your message reaches buyers while their purchase intent is at its peak.
Activate Anywhere
Use the Same Data Across Every Channel You Run
Once integrated into your channel of choice, you can deliver video ads, display ads, email sequences, or even mailers to prospects who recently searched for your product or service.
Meta
Google
YouTube
CTV
Spotify
Email
Direct Mail
B2B Outreach
One audience. Every channel. No platform lock-in — your data, your stack.
Not a DSP
Why This Isn't a DSP
A DSP (Demand-Side Platform) buys ad inventory and delivers ads across publisher networks. That's not what this is. Craftsman AI delivers the audience — you keep your existing platforms.
What a DSP Does
Buys real-time ad inventory across publisher networks
Handles ad delivery and bidding
Locks you into their ecosystem and margin
What Craftsman AI Does
Delivers ultra-specific, intent-based audience segments
You export to Meta, Google, CRM, or outbound — your choice
No lock-in. No platform migration. Works with what you already run.
Key takeaway: If you already have media buyers and platforms, this gives you the missing layer — better targeting inputs that make everything else perform harder.
Who It's For
Built for Every Team That Lives and Dies by Performance
Built for teams that need performance now.
🎯 Ad Agencies
Differentiate your media offering. Sell a premium intent data layer on top of existing buys. Give clients a retargeting engine that outperforms lookalikes — and charge accordingly.
📣 Affiliates
Stop relying on cold traffic. Activate high-intent audiences who are already searching for your offer — and convert them before your competitors do.
🏢 National Brands
Scale precision targeting across every channel. Replace broad interest audiences with real in-market buyers refreshed weekly.
📍 Local Service Advertisers
Reach people in your area actively searching for your service right now — not last month. Hyper-local, hyper-relevant, hyper-timely.
📈 B2B Revenue Teams
Identify businesses actively researching your category. Pair intent segments with outbound, email, and LinkedIn for an ABM approach that actually converts pipeline.
Why Craftsman AI
Reduce Marketing Costs. Increase Profitability.
Our Mission
Craftsman AI exists for one reason: to help businesses lower costs and grow profit through the most accurate, freshest, in-market prospect data available anywhere.
We're not a media company protecting margin. We're a data company obsessed with your performance — backed by a team with 20+ years of hands-on marketing experience across industries and channels.
2–10 Day Recency
The freshest buyer signals in the market — identified within days, not months.
No DSP Lock-In
Use your existing platforms. Craftsman AI is a data layer, not a walled garden.
Proven ROI
Clients report 20x returns and 300% revenue growth powered by live intent data.
Expert-Backed
20+ years of marketing expertise baked into every data model and activation strategy.
FAQ
Common Questions, Straight Answers
No fluff. Here's everything performance marketers and B2B teams ask before activating Craftsman AI intent data.
How fresh is the data?
We identify U.S. adults and businesses actively searching within the last 2–10 days. Audiences are rebuilt weekly so you're never working from stale signals.
Is this a DSP?
No. Craftsman AI is a real-time A.I. data layer — not a demand-side platform and not a predictive model trained solely on historical behavior. You keep your existing ad stack.
Can you retarget my site visitors?
Yes. The Super Pixel captures full visitor profiles — not just cookies — enabling powerful reactivation and remarketing campaigns across all your channels.
Can you enrich my CRM or lead lists?
Yes. Data Enrichment leverages 280M consumer profiles and 32M business profiles to append and match virtually any data point to your existing records.
Can you train my team or manage activation?
Yes. We offer both. Training and consulting are available for in-house teams, or we can fully manage your data and activation workflows to drive results faster.
What platforms can I activate on?
Meta, Google, LinkedIn, programmatic, email, and outbound. Craftsman AI is platform-agnostic — it's your data, your channels, your stack. No lock-in, ever.
Get Your Intent Activation Blueprint
In a working session, we'll map exactly how to use in-market intent audiences to improve performance — channel plan, audience themes, messaging angles, and a 30-day rollout you can execute immediately.
What You'll Get
Channel Recommendation — Meta vs. Google vs. LinkedIn vs. multi-channel
Audience Themes — intent segments to launch first, by intent level + recency
5 Hooks + Offers — aligned to in-market behavior and your funnel stage
Tracking + Conversion Event Checklist — pixel setup and attribution
30-Day Test Plan + Optimization Rhythm — launch sequence you can run immediately
This Is Not a Sales Call
This is a working session. We'll look at your offer, your current targeting, and your channels — then build a real plan you can activate the same week. No fluff. No pitch deck. Just a blueprint.
No DSP lock-in. Use your existing stack.